The Psychology of the Asian Consumer

The Psychology of the Asian Consumer

4.11 - 1251 ratings - Source

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.See Singapore-U.S. social values Cultural dimensions, 10a€“14 Cultural identity, 47 Cultural liberty, 65a€“69 Cultural ... and, 15a€“16 nation competency and, dimension of, 70, 71 neural wiring and, 14 values, beliefs, and meanings and, 14 a€“16, ... 57 Diary study, 64, 97a€“100 Dynamic of Global Culture and Its Effects on Thailanda#39;s Culture and Society study (2009), 69 East Asiaa#39;s economy, growth of, 3a€“4, 9.


Title:The Psychology of the Asian Consumer
Author: Bernd Schmitt, Leonard Lee
Publisher:Routledge - 2015-07-03
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA