Promotional Cultures

Promotional Cultures

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They sought the answers in a study comparing management texts from the 1960s and the 1990s which documented the evolving a#39;morala#39; philosophies of the managerial class in their justification of capitalist production. ... has since become a common strategy in contemporary advertising (see Goldman and Papson, 1998 ; Leiss et al., 2005). For McGuigan ... have popularized dissent but distracted attention away from more fundamental political and economic criticisms of capitalism.

Title:Promotional Cultures
Author: Aeron Davis
Publisher:John Wiley & Sons - 2013-07-11

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