Marketing Your Small Business For Dummies

Marketing Your Small Business For Dummies

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Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market a€” identify your ideal customers, and what, how and why they buy Develop business and marketing plans a€” learn how to create them and why they're so important Build effective databases a€” develop a database that creates business for you, without the headaches Solidify your branding a€” create a unique brand and keep it fresh and exciting Understand the power of advertising a€” assess if it's right for your business and how to pick the right strategies Master publicity a€” get your business in the media with the right message Implement relationship marketing a€” develop and maintain networks to create new opportunities Embrace websites and online marketing a€” build a website that drives customers to you, and use online tools and search engines to generate businessHe might bea#39;umming and ahhinga#39; over the got your prospective customer really interested and hea#39;s now weighing up the a job. Depending on the ... Tell them about your guarantees and your own customerservice standards. Ask for the job: Beanbsp;...

Title:Marketing Your Small Business For Dummies
Author: Carolyn Tate
Publisher:John Wiley & Sons - 2010-07-13

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