Marketing Thirteenth Edition, Custom Publication

Marketing Thirteenth Edition, Custom Publication

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For example, the 2004 Chrysler Crossfire, which competes in the two-seat sports- car market, contains many Mercedes SLK parts. DaimlerChrysler executives hope this plan will improve the image of the Chrysler brand and help drive sales for DaimlerChrysler. ... Organizational culture and information use affect the extent to which managers perceive such opportunities as situations on which they cananbsp;...

Title:Marketing Thirteenth Edition, Custom Publication
Author: William M. Pride
Publisher:Houghton Mifflin - 2005-02-01

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