Marketing Planning 2007-2008

Marketing Planning 2007-2008

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Planning module by the Senior Examiner and Level verifier * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the examWhen you pay at the till at Sainsburya#39;s or BP, your Nectar card will be swiped and any points added to your account. ... New companies include the following: Ford Vodaphone Threshers Magnet Brewers Fayre Beefeater Talk Talk Thompson Adams Dolland and Atchinson. ... Service levels a€“ These appear to be of growing importance and will relate in particular to time, delivery and product quality. 5.

Title:Marketing Planning 2007-2008
Author: Karen Beamish, Ruth Ashford
Publisher:Routledge - 2007

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