Managerial Marketing

Managerial Marketing

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THE THEORY OF DEMAND The answers to these three questions are found at least to a degree in the theory of demand. We will ... Irwin, 1981), and James R. McGuigan and R. Charles Mover, Managerial Economics (St. Paul: West, 1983).

Title:Managerial Marketing
Author: Martin L. Bell, Julian W. Vincze
Publisher:Elsevier Science Limited - 1988

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