CIM Coursebook 07/08 Marketing Planning

CIM Coursebook 07/08 Marketing Planning

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time.When you pay at the till at Sainsburya#39;s or BP, your Nectar card will be swiped and any points added to your account. ... New companies include the following: o Ford o Vodaphone o Threshers o Magnet o Brewers Fayre o Beefeater o Talk Talk o Thompson o Adams o Dolland and ... Service levels a€“ These appear to be of growing importance and will relate in particular to time, delivery and product quality.

Title:CIM Coursebook 07/08 Marketing Planning
Author: Karen Beamish, Ruth Ashford
Publisher:Routledge - 2012-06-14

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