Breaking Up America

Breaking Up America

4.11 - 1251 ratings - Source

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. qAn important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do€”Larry King qProvocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer€”Randall Rothenberg, Atlantic Monthly... 114, 116, 132, 172, 186 Christian Broadcasting Network (CBN), 52 Chrysler, 122 cigarette, 110, 112 circulation (in magazines), ... 30 Crain, Ranee, 164 Creativity, 127 credit, 130-31 Crisco Oil, 28 Cronkite, Walter, 85 Crossfire, 105 Cubans, 84-85, 108 ... Adam, xii customer specific pricing, 148 custom publishing , 119 cyber agencies, 171 Cyberfootball League, 112 cyberspace, 119, 122, 124, Index 233.

Title:Breaking Up America
Author: Joseph Turow
Publisher:University of Chicago Press - 2007-12-01

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